Sync licensing and catalogue value
Streaming pays the rent; sync can change the story. A catalogue with strong sync income — or strong sync potential — often earns a premium when you ask how much it is worth.
What sync licensing is
Sync (synchronisation) licensing places a piece of music alongside visual media — film, TV, advertising, trailers, games. It generates an upfront fee plus, often, ongoing performance royalties. Music supervisors search for tracks that fit a scene, brand or mood.
Why it lifts value
- High-margin income — sync fees are not tied to streaming's fractions-of-a-cent rates.
- Durability — a placement can revive an old track and bring new streams.
- Optionality — provable sync potential is upside a buyer will pay for.
Signalling sync availability
If your catalogue is open to sync, say so. On Arbiter you can set your availability (sync, licensing, sale) so verified supervisors and buyers can reach you privately — see the buyer side.
Make your catalogue findable for sync. Value it, set availability, and reach verified buyers — privately.
For artists & rights holders →Frequently asked
General information, not investment, legal or tax advice. Valuing music rights involves assumptions and uncertainty; past performance is not a reliable indicator of future results.